Question

Zbar, a mobile phone-manufacturing company, decides to pursue a market development strategy to further its business prospects. In this situation, which of the following actions falls in line with Zbar's latest strategic direction?
A) Zbar tries to get existing customers to buy its new easy-to-use phones for their grandparents.
B) Zbar enters a price-sensitive market with its low-end phones.
C) Zbar persuades its customers to buy more accessories for their phones.
D) Zbar tries to get existing customers to buy a new version of their mobile phones for their spouses.
E) Zbar announces the creation of a new phone.

Answer 1

Answer:

E) Zbar announces the creation of a new phone.

Explanation:

In the case of Zbar, which wants to pursue a market strategy inorder to expand its market outreach in selling phones, they will achieve this by announcing the creation of new phone.

This would attract the existing customers who would like to upgrade from their own phone as well as new customers who would be interested to purchase the phone from their company.