Question

Gems Corp. is a leading jewelry brand that finds it hard to make as much profit as its competitors. In order to overcome this, the employees of Gems Corp. decide to work harder to provide unique value to customers and increase the sales of the company. After a year, it is able to make more profits than its competitors. This scenario best illustrates ________.

Answer 1

Answer:

competitive advantage

Explanation:

The competitive advantage of a company is what differentiates a company from other companies and attracts customers to the firm.

The competitive advantage of Gems Corp. is to provide unique value to customers