Answer:
d. abstract
Explanation:
Marketing objectives are the goals that a marketing team hope to achieve.
The Marketing objectives should be realistic, it should be an objective that should be achievable given the resources, circumstances of the product, marketing team and environment.
Marketing objectives should be measurable. There should b a yardstick against which objectives can be measured. e.g. a marketing team can have an objective to sell 50 of the company's product in a day
Time specific : there should be a time by which the marketing team hopes to achieve their objectives e.g. the team plans to sell the a company's product in a week.
If Marketing objectives is abstract, there would be no guideline for the marketing team to follow and the team wont achieve their objectives. Marketing objectives has to be clear, precise and concise.
