Question

Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

Answer 1

Hi, this is an Incomplete question.

Here are the options:

• becoming a trusted advisor to a prospect
• attracting prospects and customers through relevant and helpful content
• immediately adding value to a prospect’s buyer’s journey
• exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company

Answer:

• attracting prospects and customers through relevant and helpful content

Explanation:

Interestingly, the inbound methodology describes the process of attracting, converting visitors into customers, also with the aim of making them promoters of the business.

Thus, the first stage which is the attract stage is concerned with the attraction of customers via TV or radio adverts, online marketing, etc.