Answer:
controllable factors
Explanation:
The marketing mix elements are called
controllable factors because they are the responsibility of the marketing department in an organization.
It should be noted that the marketing mix elements are are reffered to as controllable factors because the controllable factors are those steps or action that are taken in business to bring about development and to market the business products and services.
These controllable factors could be the price of the product/ services how the product is been promoted as well as places and others.
