Question

True or False: Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms.

Answer 1

Answer: False

Explanation:

There are multiple steps involved in the implementation of a social media marketing strategy which is why once it is implemented, it would be unwise to immediately start to advertise across all social media platforms.

The floral shop should begin by setting goals it hopes to acheive with this kind of marketing, then ascertain its targets and analyse the competition to learn how they go about social media marketing.

Once these (and a couple of others depending on the business) are done, decide which platforms will best serve the shop and start creating and posting good content.