Answer: A. Speech of delivery
Explanation:
When buying things like software, there are certain things that will determine the value apart from the monetary price. These include the ease of installation and the availability of training assistance.
With ease of installation, the fundamental question is if the software is easy or complicated to install. The easier it is the better. Also is there someone who can help the users be able to master the features of the software. This is availability of training assistance.
Now while speech of delivery can help in convincing Hayden to buy from a particular shop, it does not contribute to the value of the software.