Answer:
New firms entering into a market characterized by monopolistic competition must differentiate their products from the competition by establishing their own brands.
Explanation:
There are four main characteristics of a monopolistic competitive market. They are large numbers of buyers and sellers; perfect information; low entry and exit barriers; and similar but differentiated goods. Monopolistic competition is a market structure where the firms offer similar but branded products which differentiate one firm's product from the other. This implies that there is competition but because of the presence of brands, firms cannot compete directly with one another.
