Answer: Uploading pictures, music, and videos.
Explanation:
Social Media has made connections between marketers and customers easier and more widespread. They are able to share information amongst themselves through various means such as discussions on products as well as uploading pictures, music and videos.
Through these uploads of pictures, music and videos, marketers and consumers can share information relating to new products, product performance and the like. For instance, in the movie industry, trailers are frequently uploaded on social media sites to enable the movie gain traction before it is released and this method has worked wonders for movie premiers.