Answer:
B. Preparation
Explanation:
A. Assertiveness
B. Preparation
C. Self-confidence
D. End-states
Preparation not only involves thinking through what it is that the negotiator wants to achieve but also how she is going to achieve it.
It is a management principle which allows consumers get ready on how to purchase a product.
Preparation helps consumers to think about the effective way of negotiating price with the seller and ensuring a successful negotiation.
