Answer: Overall Cost Leadership
Explanation:
Porter posited that one way a company can attain a competitive advantage in an industry is by overall cost leadership.
This means that the company needs to be able to produce goods and services in a cheaper and more efficient way than its competitors because then it can sell its products for cheaper prices and capture more market share.
One way of achieving cost leadership is by constructing efficient, large-scale facilities that will enable the company to take advantage of economies of scale and achieve less costs per unit.
