Answer:
Product orientation.
Explanation:
Efficient processes in manufacturing that resulted in quality products and reduced unit costs was the focus of product orientation in the evolution of marketing.
Product orientation refers to a management philosophy or concept which suggests that the quality of the goods produced by a company are much more important than the needs and wants of the potential customers in the target market. This ultimately implies that, the end users or consumers would be more attracted to goods that are of quality standards.
