Brian's desired audience isn't covered by the segments In-Market audiences offers. What's another suitable option Brian could choose to help him influence potential customer consideration?
Custom-minded audiences help you define and reach the ideal audience for your business. With a focus on performance advertisers, positive-minded audiences allow you to reach out to people.
When they decide to buy beyond pre-defined audience segments. If you want to create an audience that is not included in the audience segments of our market, positive intent is for you.
So Brian can choose a positive-minded audience to impress potential customers, even if they are not within the reach of the audience in the market.
