Question

Suppose a brand has a heavy usage index of 1.5, penetration share of 0.6 and a market share of 15%. What is the share of wallet

Answer 1

Answer:

0.167

Explanation:

Given the following :

Heavy usage index = 1.5

Penetration share = 0.6

Market share = 15%

Using the formula:

Heavy usage index =

market share % / [Penetration share * share of wallet]

1.5 = 15% / [0.6 * share of wallet]

1.5 × [0.6 × share of wallet] = 15%

0.9 × share of wallet = 15%

Divide both sides by 0.9

Share of wallet = 15% / 0.9

Share of wallet = 0.15 / 0.9

Share of wallet = 0.16666

Share of wallet = 0.167