An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, including a quality level, features, design, a brand name, and packaging.

a. True
b. False

Respuesta :

Lanuel

Answer:

True.

Explanation:

An important distinction should be made between a firm's core product and its actual product. While the core product may be a compact disc (CD) that contains an antivirus software program, the actual product may have a number of characteristics, including a quality level, features, design, a brand name, and packaging.

A core product refers to the core competencies associated with a particular product or service and it represents the benefits it brings to a customer.

An actual product can be defined as the tangible part (aspects) of a product and it typically relates to its quality, features, styling, packaging, and brand name.

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