Question

uestion 5
BROOKLYN LTD has developed a new product and is currently considering the marketing and pricing
policy it should employ for this. Specifically, it is considering whether the sales price should be set at Shs.
15,000 per unit or at the higher level of Shs. 24,000 per unit. Sales volume at these two (2) prices is shown
in the following table:
Sales price Shs. 15,000 per Unit
Forecast Sales volume Probability
20,000
0.1
30,000
0,6
40,000
0.3
Sales price Shs. 24,000 per Unit
Forecast Sales volume Probability
8,000
0.1
16,000
0.3
20,000
0.3
24,000
0.3
​

Answer 1

Answer:

BROOKLYN LTD

The selling price should be set at Shs. 15,000.  At this price, there are more sales in unit and value than at the selling price of Shs. 24,000.

Explanation:

a) Data and Calculations:

                                            Shs. 15,000   Probability  Expected Sales

Forecasted Sales Volume     20,000              10%         2,000

Forecasted Sales Volume     30,000              60%       18,000

Forecasted Sales Volume     40,000              30%       12,000

Total Expected sales                                                     32,000

Total Sales Value = Shs. 480,000,000 (Shs. 15,000 x 32,000)

                                       Shs. 24,000     Probability  Expected Sales

Forecasted Sales Volume       8,000              10%             800

Forecasted Sales Volume     16,000              30%          4,800

Forecasted Sales Volume    20,000              30%          6,000

Forecasted Sales Volume    24,000              30%          7,200

Total Expected sales                                                      18,800

Total Sales Value = Shs. 451,200,000 (Shs. 24,000 x 18,800)