Victoria runs a flower shop. She recently made some changes so that one employee answers phones and completes the order and payment process, while another creates arrangements, and a third packages and delivers floral arrangements. Previously, each employee was responsible for the order from the phone call through the delivery. Victoria has made changes to

In this scenario, Victoria runs a flower shop and recently made some changes so that one employee answers phones and completes the order and payment process, while another creates arrangements, and a third packages and delivers floral arrangements. Previously, each employee was responsible for the order from the phone call through the delivery. Therefore, Victoria has made changes to task identity.

Task identity can be defined as the overall extent to which each employee does a job completely, typically from the start point (beginning) to finish point (end). In this context, the start point or beginning of the job is the "phone call" while the finish point or end of the job is to deliver the product to the rightful consumer.

Hence, task identity mainly involves starting a job from the beginning to the end with visible outcomes for all to see or acknowledge.