Question

Drag and drop pricing approaches against the corresponding examples of the approaches.
1. Cost-oriented drop zone empty.
2. Competition-oriented drop zone empty.
3. Demand-oriented drop zone empty.
4. Profit-oriented drop zone empty.

Answer 1

Answer:

1. Cost - oriented => Economic or value added

2. Competition - Oriented => Price Penetration

3. Demand - Oriented => Price Skimming

4. Profit - Oriented => Premium pricing

Explanation:

Price penetration is a strategy in which low price is charged when the product is introduced in the market and then gradually the prices may rise. This strategy is best suited for competition oriented environment. Premium pricing is a strategy in which high prices are set for goods and then the same price level is maintained for the product. This is best for niche players in the business who capture around 80% of market share and those markets where the competition is near to none.