Question

Home Smart Inc. is a chain of supermarkets that sells its products at higher prices than its competitors. Yet, the supermarket chain has a large customer base due to its wide product portfolio and superior customer service. Which of the following generic business strategies has Home Smart adopted in this scenario?
a. market penetration
b. cost-leadership
c. differentiation product
d. diversification

Answer 1

Answer:

C

Explanation:

Product differentiation is a marketing strategy where a company strives to distinguish the products it offers to consumers from other products.

differentiation could be in terms of offering a broad range of products to consumers or offering products of superior quality to consumers or offering better services to customers