Determine if the survey question is biased. If the question is biased, suggest a better wording. How often do you eat fruit during an average week?
1. Is the question biased?
A. Yes, because it influences the respondent into thinking that eating fruit is good for you. A better question would be "Do you think that eating fruit is good for you?"
B. No, because it influences the respondent into thinking that eating fruit is good for you.
C. Yes, because it does not lead the respondent to any particular answer. A better question would be "Why is eating fruit good for you?"
D. No, because it does not lead the respondent to any particular answer.
2. Choose the best question below.
A. Do you think that eating fast food is good for you?
B. Do you think that eating fast food is bad for you?
C. Why is eating fast food bad for you?
D. The original question is not biased.

In developing survey questions, response biases are tendencies for respondents to respond inaccurately or falsely to a particular question and this largely has to do with the way the questions are framed. Biased questions build preconceived thoughts in the mind of the respondent, increasing the tendency for them to lean towards a particular answer.

In this example, the question "How often do you eat fruit during an average week?" is not biased because it does not suggest to the respondent whether eating fruits is good or bad, it just directs the respondent to a particular number, hence the question is not biased.