Question

ExxonMobil targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card. Here, ExxonMobil is using which segmentation variable?

Answer 1

Answer:

Behavioral

Explanation:

Behavioral segmentation is a type of segmentation where consumers are divided into segments based on specific behaviours.

the behaviour with which consumers are been segmented with here are the type of credit cards used to fill up their gas tanks