Finding a place to live in Mumbai, India, has been getting harder these days for people who are not vegetarians. Vegetarianism is a centuries-old custom among the Indian population, but the requirement is becoming more obvious as non-vegs are being segregated from vegs. This is important consumer information to a McDonald's franchisee and reflects how __________ shapes consumer behavior.

Geographic segmentation can be defined as the way in which the customers you serve in a particular area has different preferences or desire based on where they are located and Its also involves the grouping of potential customers by either country, state, city or neighborhood.

Geographic segmentation is a marketing reason been that GEOGRAPHIC SEGMENTATION target products to people who live or shop in a specific location and also help to group these customers based on where they live.

For example a Shoe manufacturing company who decide to target their customers who live in warm climates where shoes don't need to be equipped for the snowy weather in which the marketing platform might decide to focus their marketing efforts around either the urban area or the city centers where their target customer is likely to work.

Therefore based on the information given This is important consumer information to a McDonald's franchisee and reflects how GEOGRAPHIC SEGMENTATION shapes consumer behavior.