Answer:
The question is incomplete, it misses the options. The options are the following:
a) exploration.
b) Product development.
c) Test marketing.
d) Screening.
e) Business analysis
And the correct answer is the option A: Exploration.
Explanation:
To begin with, the stage of "exploration" in the process of developing new products by the companies is the one in where the expertises primarily focus on the devolpment of new ideas that may match with what the company is looking for and therefore that in this part it is quite common to do storm ideas or techniques like that in where the whole group focus on coming together in few options that will pleased the superiors that will later accept or not the idea and will pass the stage to the next one or will have to start thinking about new ideas.
