Answer:
The target audience and how to get them
Explanation:
After creating a business case and analyzing the results the level of profitability or non-profitability of the business can be determined but i other to be truly profitable the next question should be ; 'who is our target audience' and also where can we actively engage them i.e what platforms can we find them.
The product development team in the question after developing a new social media app for the business should try and figure out who the target audience should be and also how to get them into using the app created
