Question

You have been asked to advise Waltham Furniture, a company that seeks to serve a target middle-class customer demographic obsessed with the quality and price of products. Your proposed value proposition for this company to offer to its customers would be to

Answer 1

Answer:

The answer is below

Explanation:

My proposed value proposition for this company to offer to its customers would be to provide comparable quality furniture at a much lower price than their rivals but leave the final assembly of purchased furniture to customers accompanied by an easy-to-follow assembly guide.

In other words, this will ensure that, the company does not incure extra cost, while trying to provide their products at cheaper rates. Thus, the cost of labour for final assembly of the furniture has been eliminated.