Question

Which statement is false?

Media messages are constructed.
Media are free of emotion.
In advertising media, even the font choices are important.
What you do not see in an ad can be as important as what you do see.

Answer 1

The correct answer is "Media messages are constructed." The media should always be true. Its messages should be straight facts and not constructed. Thank you for posting your question. I hope this answer helped you. Let me know if you need more help. 

Answer 2

The correct answer is media are free of emotion.

This is definitely not a true statement because media often portray a lot of emotions, especially if they are trying to sell a product. They will use pathos to appeal to the audience's emotions in order to persuade them to believe them. Media often relies on emotions, be those positive, or negative ones, but they are certainly always there.