Question

With reference to the Strategy Highlight 8.2, the Tata Group's corporate strategy is attempting to:______
a. pursue a focused differentiation strategy over a focused cost-leadership strategy.
b. integrate different strategic positions, pursued by different strategic business units.
c. depend on a single product market to generate most of its revenues.
d. move from unrelated diversification to related-constrained diversification.

Answer 1

Answer: integrate different strategic positions, pursued by different strategic business units

Explanation:

Tata group is a global enterprise that is made up of about 30 companies and operates in more than hundred countries. There are several companies under Tata such as Tata motors, Tata steels, Tata Communications, Tata consumer products, Tata chemicals etc.

Tata Group's corporate strategy is attempting to integrate different strategic positions, pursued by different strategic business units. Even though the companies are all under the general body of Tata Group, each business unit bears the profit and loss it makes.