For a Marketing course: What skills from this course would you use to create a three-paragraph promotional tool that explains the value of a chosen product and a sales pitch aimed at individual buyers

Innovation Skills: It is expected that a marketing professional should be able to think differently, energise creativity in the business and craft maverick ways of gaining the attention of the market and transform that attention to patronage.
Market Development Skills: One is also expected to gain the ability to identify and articulate latent customer needs (even before the customers become aware of them), spot socioeconomic trends as well as technological developments which create opportunities for the company as well as for the customer.
Pricing Technology: Pricing is an art and a science. It involves accounting, economics and psychology. Marketing deals with the economics and psychology bit of it. Armed with this information, one is able to get into the mind of the individual buyers and them to firm up their buying decision.

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jaquelinefvr jaquelinefvr · Answer 2 · 2021-10-26T14:12:27+02:00

To create a promotional tool that explains the value of a product and a sales pitch aimed at buyers, its characteristics and benefits could be cited, such as innovation, price and added benefits.

For a company to be well positioned in the market, it is necessary to create value for its consumers, which is identified from:

How much the customer is willing to pay for your products and services.

Marketing skills therefore must identify the strengths of the company and opportunities from the external environment, to satisfy consumer needs through:

Identification
Quality
Availability
Compatible price
Benefits
Relationship

Therefore, to create value, a company must reduce production costs or generate differentiation in order to be able to charge a premium price in relation to competitors.

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