Customer Relationship Management is really important for many businesses, in particular, small ones, as it is the focus point of sales and marketing strategies. At the centre of a business’ CRM is their customer database, which is a really helpful tool enabling them to; identify customer trends, create customer loyalty and increase their customer communication. All businesses have a customer database, whether it is a computerised system or a piece of paper with names and details written on. Here are some tips on how to create and maintain your database in order to get the most out of it.
