Question

InstaTrack is a newly emerging athletic shoe manufacturing company. After extensive market research, InstaTrack divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, which of the following most accurately reflects InstaTrack marketing strategy?

a. diversification
b. development
c. positioning
d. segmentation

Answer 1

Answer:

d. segmentation

Explanation:

Segmentation is when a firm divides its customers or potential customers into groups based on certain traits.

Types of segmentation includes:

Demographic segmentation

Psychographic segmentation

Behavioral segmentation

Geographic segmentation