Question

Animated comedy show, American Family, is being broadcast in Houston. A potential advertiser wants to know how popular the show is in Houston, as well as across the U.S. Research indicates that the show is being watched by 16,400,000 people nationwide. It also indicates that the show is being watched by 759,000 households each week in Houston’s big city market, which has 3,300,000 households with televisions. What is the program rating for American Family within the Houston market?

Answer 1

Answer:

The options are given below:

A. 4.3

B. 20

C. 23

D. 46

The answer is C. 23

Explanation:

In order to calculate this, we would need the following:

- Total number of people watching television in Houston households.

- Total number of people watch the show American Family in Houston households.

From the question above, we have:

- Number of households with televisions = 3,300,000

- Number of households watching the show= 759,000.

To calculate the rating, we have:

(759,000/3,300,000) X 100

0.23 X 100

= 23

Answer 2

The program rating for American Family within the Houston market is equal to 23.

Given the following data:

• Number of viewers = 16,400,000 people

• TV household watching = 759,000 households

• Total TV household = 3,300,000 households

To determine the program rating for American Family within the Houston market:

A program rating can be defined as a measure of TV audience and it is calculated by dividing the number of TV households that are watching a show by the number of total TV households within the market.

• TV households refers to an estimate of the number of households that are found in a particular market and own a television (TV).

Mathematically, the program rating for a show is given by the formula:

$Program\;rating = \frac{TV\; household\; watching}{Total \;TV\; household} \times 100$

Substituting the given parameters into the formula, we have;

$Program\;rating = \frac{759000}{3300000} \times 100\\\\Program\;rating = 0.23 \times 100$

Program rating = 23

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