Question

Even the best marketing communication can be wasted if the sender does not first


A) generate consumer action.

B) offer testimonials from past consumers.

C) determine the level of desire needed to sustain action.

D) gain the attention of the consumer.

E) stimulate interest among stealth marketing consumers.

Answer 1

Answer: D) gain the attention of the consumer.

Explanation:

The first and foremost thing is marketing is to gain the attention of the consumer. This is why Adverts usually start with something eye catching and then move on to explain the product.

All other steps in the marketing process including development of brand awareness cannot be implemented if the consumer's attention is not gained.

The first and foremost goal of marketing in simple terms therefore is to first grab their curiosity then gain their attention.