Question

Which is not true of birthday and/or annual review automatics?a. the purpose is to trigger a telephone call for a face-to-face meeting.b. quarterly automatic contacts decrease cross-sales and lead to reduced referrals.c. you are expected to stay in touch with all your active prospects and clients through two personal contacts each year?

Answer 1

Answer: b. Quarterly automatic contacts decrease cross-sales and lead to reduced referrals

Explanation:

During the annual review of business considering automatics it is observed that there is always a decrease in cross sales and these leads to a reduce in referrals.

When these happens, clients who raise offer for referrals drop interest.