Answer:
Laggards
Explanation:
Base on the scenario been described in the question, the group might watching it are the laggards.
Laggards in marketing term, is made of a group of consumers who avoid change and may not want to take a new product until all other traditional alternatives are no longer present. The group is mostly deals with reliability and cost that is low and are 16% of the population of the consumer.
Answer:
The answer is Laggards.
Explanation:
Laggards is a term which is used to describe a group of individuals that try to avoid change. They will not be willing to adopt new technology and processes.
The Laggards are the last on the list of adopter categories, which are:
- innovators,
- early adopters,
- early majority,
- late majority, and
- laggards.
In the scenario presented above, we can see that the Laggards waited until the movie was shown on regular television networks, instead of going to watch it at the cinema, or buying a DVD to watch it at home. They are usually the last group of people to adopt a new change.
