Question

Jonathan is aware of the growth in digital media advertising, particularly to certain target markets. The use of advertising on digital devices can alienate young consumers. Jonathan has uncovered recent research stating that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is _____; _____ has been given, and the messages are ______.
a. known; a coupon; exciting.b. trusted; permission; entertaining.c. liked; permission; with a monetary benefit.d. trusted; a discount; educational.e. known; a discount; humorous.

Answer 1

Answer:

b. trusted; permission; entertaining.

Explanation:

Jonathan has uncovered recent research stating that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is trusted; permission has been given, and the messages are entertaining.