Question

Susan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Susan's firm must look at everything it does:

A. in order to value each person in the organization.
B. for each generational cohort. to avoid cultural clashes.
C. from a consumer's point of view.
D. to sensitize organization members to ethical values.

Answer 1

Answer:

The correct answer is C. from a consumer's point of view

Explanation:

To know the real needs of the consumer, the primary task is to know the preferences of the consumer and the way in which he decides on X or Y product. In this way you can attack in a real need and have greater success, otherwise the company may only make efforts in vain that may end up damaging the operation. One of the most appropriate ways of doing this study is by asking the buyer directly about their needs and expectations, whose answers can be collected in a form as a survey or simply an interview.

Answer 2

Answer:

C. from a consumer's point of view.

Explanation:

In this case, it is correct to say that in order to achieve the goal of providing greater value to consumers than competitors, Susan's company must analyze everything it does from the consumer's point of view.

Generating value for the consumer is one of the main strategies to be successful in the market. There are several ways to offer value, some of which are:

• through direct communication with the consumer and good service.
• Be aware of consumer trends and the needs and desires of consumers.
• Offer quality products with benefits superior to those of competitors.