Question

The GPS SmartSole is a discreet wearable insole that fits in the shoe and provides GPS tracking of the wearer. This product is being marketed as an inexpensive solution for caregivers whose charges are prone to wandering, like those with Alzheimer's or autism. When the insoles were first made available to consumers, what was the marketing objective for the company at that early stage of the product life cycle?


A. tarpet a whole new group of consumers

B. create awareness and stimulate trial

C. stress differentiation from other saving products

D. allow users to spend time doing other things

E. maintain brand loyalty

Answer 1

Answer: B. create awareness and stimulate trial

Explanation: At the early stage of the product life cycle the marketing objective for the company was to "create awareness and stimulate trials".

Marketing objectives are goal set by a company to achieve in its business in a period of time. Creating awareness and stimulating trials is a marketing objective to reach customers by spreading information to potential customers.