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Match Fonts to Mood
The role that type plays in _____________ is much more complex than just being a means to convey words clearly to the reader.
Every typeface has its own _____________________ and projects a specific character - choose wisely to set the right mood and tone for your design project.
Anatomy of a Typeface
To ensure that all the characters work together well, a typeface is usually designed around a _______________ of horizontal lines, rather like a musical staff.
The ________________ is the height of a font's lowercase x.
___________________ are uppercase forms that are scaled to the same size as lowercase letters.
A __________________ is a part of a lowercase letter that extends below the baseline.
The __________________ is the part of a lowercase letter that extends above the x-height.
A ________________ is a description of a mark that makes up part of a character.
A __________________ is a horizontal bar that links two strokes.
An _____________ is a small stroke at the top of some lowercase "g's."
A ___________________ is the end of a stroke with no serif.
_______________ is the angle at which equal widths of a curved stroke sit.
A ________________ is a curved stroke that creates an enclosed space.
A _______________ is a small, decorative extension at the ends of some strokes.
A _____________ is a vertical stroke.
A _______________ is a curved stroke that forms an arch.
A ______________ is a descender that forms a bowl.
A _______________ is a descending stroke that is often decorative.
The ________________ is the point where two diagonal strokes meet.
The ______________ is the curved stroke that makes up the body of an "s."
Measuring Type
The size of ____________________ and their position in relation to each other have a huge influence on the look and readability of text.
Many of the ways we measure type developed from the early days of _________________, when typefaces consisted of individual blocks of metal, each representing a character in a font.
Each size of the letter had to have it's own ________________ set of blocks.
_________________ is the size of the font, including the space taken up by its uppercase letters, ascenders, and descenders.
Fonts of the same point size but different _____________ can look very different when set in a block of text.