Question

In deciding whether to invest abroad, management must first determine whether the firm has a sustainable competitive advantage that enables it to compete effectively in the home market. What are the necessary characteristics of this competitive advantage?

Answer 1

Answer: b

Explanation:

Answer 2

The necessary characteristics of this competitive advantage include:

• Firm specific.

• Not easily copied.

• In a transferable form.

What is Competitive advantage?

These refers to the factors which allows an organization to outperform its competitors

The firm has to compete effectively in the home market and the competitive advantage will have to possess the qualities listed above.

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