This question is incomplete, here´s the complete question
Any episode in which the guest forms an impression or mental note of your service or product may be termed?
a moment of truth
an instant of perception
a psychological footprint
none of the above is correct
Answer: a moment of truth
Explanation:
In marketing, a moment of truth refers to each time a customer gets the opportunity to form or change his opinion about a business, brand, service, or product. It usually happens when the customer interacts with the product or service. However, the way a customer is greeted, or how his complains are handled, may also provide a moment of truth.
