Question

An important advantage of the qualitative method is that

A) it is highly efficient because only one observer is needed over a brief time span
B) it is more likely than other methods to lead to new insights about the problem
C) field notes are easier to interpret than are quantitative data
D) interview data are more objective and free from bias than are other forms of measurement

Answer 1

Answer:

The correct answer is B) it is more likely than other methods to lead to new insights about the problem

Explanation:

An important advantage of the qualitative method is that IT IS MORE LIKELY THAN OTHER METHODS TO LEAD TO NEW INSIGHTS ABOUT THE PROBLEM