Question

Nike inadvertently offended Chinese officials when it ran an ad featuring LeBron James crushing a number of revered Chinese figures in a kung fu-themed television ad. As a result, Nike had to release a formal apology. This is an example of the impact of ________ on marketing strategy.

A) culture
B) political stability
C) level of industrialization
D) income distribution
E) monetary regulations

Answer 1

Answer: culture

Explanation:

Culture is the custom, ideas, and the social behaviour of a particular society. For an organization to develop a marketing strategy that is successful, the organization must consider the cultural influences of the people where a new product will be introduced.

People make decisions on the consumption of a product usually on their cultural influences. The Nike advertisement involving Chinese was an example of cultural influences in marketing strategy.