Cassy and James both are buying new iPhones this week. Cassy goes to the Apple store because she wants to actually see the phone before she makes a final decision. James knows that he does not need to see the phone, because he just wants an upgrade from his older version. He simply orders it online from apple. Cassy is purchasing her phone through _, while James is purchasing his through _.

A. an indirect-marketing channel; the most efficient channel of distributionB. the most common type of marketing channel; an indirect channelC. a retailer; a direct-marketing channelD. a business-to-business channel; a direct-marketing channelE. a retail channel; an indirect-marketing channel

A Retailer is also know as a middle man that buys products from the producers or wholesalers and sells to the consumers through multiple channels of distribution.

Retailers makes it easy for potential customers to purchase their goods.

Direct marketing channels can be described as the selling of goods directly to the consumers without any form of intermediaries.

Direct marketing helps to build a stronger relationship with the consumers.