Question

Shane has been using Google to search the internet for sports equipment. The next time he logs onto the web, he notices an ad from Academy Sports for sports equipment similar to what he had examined previously. This form of online advertising is:

A) audience targeting.
B) geo-aware advertising.
C) geo-fencing.
D) behavioral targeting.

Answer 1

Answer:

D. Behavioral targeting

Explanation:

Behavioral targeting is an online marketing strategy in which information about an individual search history is collected and analyzed in the aim of selecting relevant information to display for that particular individual. In situations like this, advertisers and marketers uses behavioral information like things they are interested in, what they do and so on rather than just using demographic parameters in advertising. The form of advertising shown in the question is behavioural targeting.