Question

Redrunners Inc., a manufacturer of sports merchandise, is gathering customer opinions about the firm's new sports shoe line. A team of researchers in the company invited eight regular customers to talk about the new line of shoes, asking why they chose to buy the shoe and what they disliked most about its design. A moderator was present to monitor the discussion.
Which of the following types of contact methods is Redrunners using?

A) individual interviewing
B) mail questionnaire
C) group interviewing
D) mass survey
E) mall intercept

Answer 1

Answer:

C) group interviewing

Explanation:

In group interviewing, an interviewer asks questions but rather than asking them of a single interviewee, the interview is carried out with a group.

Answer 2

Answer:

The correct answer is option C) group interviewing .

Explanation:

A group interview is a method used by companies for various reasons, in this case obtaining information about the product they are selling.

In a group interview, several candidates or costumers will be brought together and they will be surveyed at the same time by a person who will be in charge, in this case the person in charge is the moderator.

Given this information we can say that the correct answer is option C.