Question

When Damon filled out a survey for the sporting goods store he favors, it asked him to respond to items that asked for his agreement on items about his influence on his friends. These items were attempting to measure his opinion leadership using the __________________ method.

A) heuristic
B) key informant
C) self-designated
D) sociometric
E) Klout

Answer 1

Answer:

The correct answer is C) self-designated.

Explanation:

The self-designated method refers to the influence exerted by people close to another against a purchase decision, for which it is determined whether it directly influences communication on a characteristic of the product that ultimately ends up causing an informed decision. This process tries to divide people who exert influence and those who do not, in order to determine the type of factor that is part of this process.