The Framework Company refurbishes antique French purses with silk, satin, and jade trimmings. The bags are its only product. They sell for about $875. They are available only in Houston and New York. They are promoted through cooperative advertising with an exclusive distributor and by word-of-mouth advertising. This is a brief description of Framework's:____________

Question

21-04-2020
Business

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The Framework Company refurbishes antique French purses with silk, satin, and jade trimmings. The bags are its only product. They sell for about $875. They are available only in Houston and New York. They are promoted through cooperative advertising with an exclusive distributor and by word-of-mouth advertising. This is a brief description of Framework's:____________

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stanfordgoddy stanfordgoddy · Answer 1 · 2020-04-21T05:37:29+02:00

Answer:

Marketing mix

Explanation:

Note that, Framework's method of product promotion is mentioned; that is promoted through

cooperative advertising with an exclusive distributor and
by word-of-mouth advertising.

Also, mention is made of the price they sell; $875 and the place it is sold; only in Houston and New York.

In harmony with the Marketing mix elements which includes the price, product, promotion and place, Framework's just gave a description of it's Marketing mix.