Answer: Brainstorming
Explanation:
The brainstorming is one of the type of concept in which the people are involve in creating the various types of new ideas and the thoughts for solving the various types of problems by providing their effective solutions based on the given situation.
The main importance of the brainstorming is that it generating the various types of innovative ideas or the thoughts and we can easily think bout the specific business idea without any fear of the judgement.
According to the given question, the person is basically engaging in the brainstorming process for the purpose of forming the new ideas or thoughts for generating the new name for a beach resort.
Therefore, Brainstorming is the correct answer.
