Question

Nielsen Audio is in the process of attempting to get away from the paper-diary method of data collection by having people carry pager-like devices throughout the day. This data-collection method is called the _____.

a. portable people meter
b. electronic media tracker
c. advertising tracker
d. customized diary
e. personal portable diary

Answer 1

Answer:

A. Portable people meter

Explanation:

The portable people meter also called the Nielsen meter or PPM for short is a device used to define listening habits on behalf of radio stations across the United states of America. It records media when it is being used and by who is using it. It's like a pager like device in which people carry out through out the day. The Nielsen then uses data it gets to produce monthly ratings of local reports for each markets.