Question

Protectors' Insurance wants to build strong relationships with its customers and is looking to create a more interactive approach to advertising. Which of the following represents the preferred advertising medium to achieve their goal?

A. The Internet

B. Radio

C. Newspapers

D. Trade shows

Answer 1

Answer: Internet

Explanation:

Online advertising helps organizations find the right audience as the ones who are really interested in the products that are being sadvertised are targeted.

Internet advertising tools such as, social media, display ad and video ads helps the task of reaching ones target audience easier. This can enhance strong relationships with ones customers create a more interactive approach to advertising.